I’m sure your business is all set up on social channels. You’re connecting with your customers on platforms like Facebook, Twitter, Instagram and Snapchat. But have you thought about how you could use social media to attract talent, in addition to using it simply to engage with customers?
If you’re an employer with positions to fill, read on. You’ll find some tips on how to reach ideal candidates using resources you already have and maybe some you don't.
People who follow your business on social media are not only interested in your product; some of them will want to work for you, too. It’s a good idea for job seekers to follow the social channels of potential employers. Following provides job seekers with real-time research that helps them know more about your business and how they’d fit in.
As an employer, use some of your posts to not only advertise job openings, but to also give potential employees a look at what it’s like to work for you. Your culture and work environment are important, especially when you’re trying to attract younger workers who are looking for fair-minded employers and a work/life balance. A simple post can reach thousands of potential employees with no big advertising cost.
You can still use your website and blog to get your job listings out there, too. Along with your careers page, you can add anecdotal content to showcase your workplace. Here’s more tips on how to attract talent using your existing online presence:
Don’t just add a job posting to your careers page, use the page to showcase the benefits of working for you.
In eastern Ontario, employers can get help to recruit. LinkedIn Recruiter is a business tool connected to your LinkedIn account, making it especially effective to help you find skilled employees looking for work. With LinkedIn Recruiter, you’re not limited to your connections alone; you can reach 690 million LinkedIn members with your job posting.
Thankfully there’s search filters, recommendations and even a ‘find more people like’ feature. Using ‘find more people like,’ you can identify a person in your network who is an ideal candidate, then find others with qualifications and attributes similar to the person you’re connected to.
58% of the people who follow your Company Page on LinkedIn want to work for you (the rest are current employees, alumni, and others, including some who simply love your products or services).
If you don’t use social media now, attracting new talent is one more reason to get started.
There’s other resources available for employers in eastern Ontario. Find out what training is available to your incumbent employees. Plus find out what potential hires are getting trained in and how your business can benefit from upskilling and reskilling in eastern Ontario. Download the Employers Ebook here.
External links are provided as informational resources only and are not necessarily endorsed by Ontario East.
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