The Eastern Ontario Training Board has been promoting entry-level manufacturing jobs in the region, and has increased the number of applicants for the participating businesses. The training board posted videos and pictures to better inform specific eastern Ontario communities about the local job opportunities available.
Analytics of the Eastern Ontario Training Board’s social media campaigns showed that Facebook was the most effective medium for informing the community, and posts which featured workers were shared more often. The featured company’s employees loved being spotlighted on social media, and the campaign also helped to showcase the company’s culture and benefits.
If you haven’t done so already, adding content about your employees and the culture of your company to your social media accounts will help with talent attraction for the younger generation. Millennials in particular want to know that the work they are doing is fulfilling and that the company supports its employees, has a driving mission, and is doing good in the community.
Free Training to Improve Attraction and Retention
The Eastern Ontario Training Board then offered group training sessions to improve retention strategies based on the data collected during these one-on-one interviews. The greater the participation rate of local employers, the better the sessions and strategies were tailored. As more information is gathered on what businesses need, the training board will be better equipped to obtain more funding and provide greater services to the manufacturers of eastern Ontario.
Attract More People to Exciting Careers in Manufacturing
Consider contacting the Eastern Ontario Training Board to participate in their programs to better promote your entry-level manufacturing positions. Instead of doing it all in-house, get some help launching a similar social media campaign. You can effectively showcase your workforce, your exciting careers, and the benefits of working at your company in order to better attract your future workforce.
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Images provided by: Eastern Ontario Training Board
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